GrowlyLab · Ad audits
Google Ads audit: check whether your budget is working or being wasted
An independent check of your Google Ads account. We show where the money leaves for nothing, what is configured wrongly and what to fix so the same budget brings you more customers.
Price
€299
One-time fee, VAT included
- Report by email within 5 working days of receiving the information
- Prioritised fix plan
- Consultation included; in an ads audit it is required
The audit is done by practising Google Ads specialists. An independent opinion, not the same person judging their own work.
Check your specialist
Every month you pay for advertising and trust that everything is being done right. But how would you know? An independent audit shows within a few working days of getting access whether your budget is working or quietly being wasted, and what needs fixing.
It is the second opinion the person running your account can never give you.
What a Google Ads audit is
A Google Ads audit is a thorough analysis of your ad account showing whether the budget is used effectively and where the lost money is hiding. We check more than the numbers on the surface: the whole logic of the account, the structure, conversion tracking, keywords, ads, strategies and wasted budget.
It is especially valuable if you already pay an agency or a specialist and want an independent second opinion on whether everything is being done right.
What we check in your Google Ads account
We go through the whole account, not just the summary numbers.
Account structure. Whether the campaign types (Search, Performance Max, Display, Video) match your goals, and whether the budget is split logically.
Conversion tracking. Whether conversions are measured correctly, whether duplicates are being counted, whether Enhanced Conversions are in place, and whether real customers come back into the account rather than empty forms.
Keywords and match types. The search terms report: how much budget leaves for queries that have nothing to do with your service.
Negative keywords. Whether they are used and managed at all, or whether money is slipping through your fingers.
Wasted budget. Brand and non brand separation, competitor overlap, expensive segments that do not convert.
Ads and extensions. RSA ad quality, Quality Score, sitelinks, callouts and other extensions.
Bidding strategy. Whether the automated strategy suits the amount of data you have, and whether it is stable.
Performance Max transparency. Whether brand traffic is separated, whether the results are visible, and whether the strategy is stealing free traffic.
Impression share. How many impressions you lose to budget and how many to rank.
Audiences and remarketing. Whether they are used, and whether the geographic and time targeting is deliberate.
For every finding we show not just the problem, but the exact fix.
What exactly you get
One document with everything you need to decide:
- An overall account health scoreIn one place.
- An estimate of the wasted budgetHow much money leaves for nothing, and where.
- A prioritised fix planMarked Critical, Important and Improvement.
- Concrete insightsWith an explanation of why it matters and what it does to the result.
- A list of quick winsWhat can be fixed straight away for a fast effect.
You get all of it as a clean PDF with the GrowlyLab visual identity.
What we find in real Google Ads audits
A few real findings from audits we have done.
Conversion tracking counting duplicates.
The same conversion is counted several times, so ROAS looks better than it is. Decisions are made on a distorted number and the budget is raised where it should not be.
A large part of the search budget going to irrelevant queries.
The search terms report shows queries with nothing in common with the service, because negative keywords are missing. That is money lost outright.
Performance Max not separating brand from non brand.
The campaign collects people who searched for your name and takes credit for free traffic, so the report shows an artificially good ROAS.
An automated strategy without enough data.
Maximize conversions is used with no target while there are too few conversions, so the results are unstable and expensive.
No brand campaign.
Competitors buy your company name and take away customers who were looking for you specifically.
Fixing one thing like this often pays the audit back within the first month.
What a Google Ads audit costs
The Google Ads audit costs €299.
€299
Compare that with how much leaves every month for irrelevant queries and badly configured campaigns. The audit often pays for itself within the first month, because it shows where to stop the leak.
Order the Google Ads audit for €299Not sure it is worth it? Book a free consultation and we will tell you honestly whether there is anything to fix in your account.
Who the Google Ads audit is for
How our ad audit is different
- An independent opinion.
- Your account is judged by someone other than the person running it.
- Concrete fixes, not numbers.
- We show not just what is wrong, but exactly what to do.
- Priorities.
- You get an order to work through, so results arrive sooner.
- Practitioners.
- The audit is done by people who run ad accounts themselves every day.
- Focused on the money.
- We show where the budget is wasted and how to get more out of the same budget.
How it works
- 01
You order the audit.
When you order you also pick a time for the consultation. After the order we email you and ask for view-level access, and at the time you picked we have a short call: we confirm the access and your goals.
- 02
We analyse.
We review the structure, the tracking, the budget, the audiences and the results.
- 03
You get a PDF with a priority plan.
Clearly: what to fix first, why, and what result it brings.
- 04
A free consultation.
We go through the key points and the next steps together.
If you need all three
For the full picture you can order the website audit and both ad audits. Together they show the whole path: whether people find you, whether the ads bring the right people, and whether the site turns them into customers. We agree the price of the bundle individually.
Frequently asked questions
What is an ad audit?
It is an independent analysis of your paid advertising account showing whether the budget is used effectively, where money is wasted and what to fix.
Do I have to grant access to the account?
Yes, view-level access to the Google Ads or Meta Ads account is enough. We change nothing without your consent.
Will my current specialist find out?
We run the audit confidentially. Only you see the results.
What does it cost?
One audit costs €299. The three-audit bundle is agreed individually.
How long does it take?
Usually a few working days from the moment we get access.
Will I be able to carry it out myself?
Yes. The recommendations are clear, so you can carry them out yourself, hand them to your specialist or leave them to us.
Related services
Other audits
Find out whether your ad budget is working
Stop guessing whether the money is spent right. Order an independent audit and get a clear plan of what to fix first.
The audit is prepared by a specialist, not an automated tool. You get a clean PDF with a prioritised fix plan, and we go through the findings together in the consultation.