GrowlyLab · Ad audits
Meta Ads audit: check whether Facebook and Instagram ads bring results
An independent check of your Meta Ads account. We show why the results are expensive, where the configuration is wrong and what to fix so the same budget brings you more sales.
Price
€299
One-time fee, VAT included
- Report by email within 5 working days of receiving the information
- Prioritised fix plan
- Consultation included; in an ads audit it is required
The audit is done by practising Meta Ads specialists. An independent opinion, not the same person judging their own work.
Check your specialist
Every month you pay for advertising and trust that everything is being done right. But how would you know? An independent audit shows within a few working days of getting access whether your budget is working or quietly being wasted, and what needs fixing.
It is the second opinion the person running your account can never give you.
What a Meta Ads audit is
A Meta Ads audit is a thorough analysis of your Facebook and Instagram ad account. It shows whether the budget is used effectively, why the results may be more expensive than they should be, and what needs fixing. We check the tracking, the structure, the audiences, the creatives and the optimisation.
It is especially valuable if you already pay an agency or a specialist and want an independent second opinion.
What we check in your Meta Ads account
We go through the whole account, not just the summary numbers.
Tracking and data. Whether the Conversions API is in place, whether the event match quality is good, whether the Pixel is double-firing, and whether Meta gets quality data after the iOS changes.
Campaign structure. Whether the number of ad sets lets campaigns leave the learning phase, and whether the budget is split correctly.
Audiences. Broad, interests, Advantage plus audiences, lookalikes and remarketing. Whether the audiences overlap and compete with each other.
Optimisation event. Whether the optimisation targets the right action, a purchase for example, rather than a cheap action that never converts.
Creatives. Variety, formats, hook rate, how often creatives are refreshed and creative fatigue.
Frequency and saturation. Whether the audience is worn out, and whether CPM is rising for no reason.
Funnel logic. Whether there are cold, warm and hot audience stages, or whether everything is thrown into one.
Attribution and reporting. Whether the reported results are real, or whether organic sales are attributed to ads through view through windows.
For every finding we show not just the problem, but the exact fix.
What exactly you get
One document with everything you need to decide:
- An overall account health scoreIn one place.
- The reasons your results are expensiveWith concrete fixes.
- A prioritised fix planMarked Critical, Important and Improvement.
- Concrete insightsWith what they do to the result.
- A list of quick winsWhat to fix straight away.
You get all of it as a clean PDF with the GrowlyLab visual identity.
What we find in real Meta Ads audits
A few real findings from audits we have done.
No Conversions API, a low data quality score.
Meta gets few signals, so it optimises worse and the results are more expensive than they could be.
Too many ad sets on a small budget.
The campaigns never leave the learning phase, so the results stay unstable and expensive.
Overlapping audiences.
Several campaigns target the same people, so you compete with yourself and the CPM rises.
Optimising for the wrong action.
The system optimises for add to cart rather than purchase, so you get plenty of cheap actions that never convert.
One creative running for weeks.
Frequency climbs, CTR falls, the audience is worn out and the creatives are not refreshed.
Fixing one thing like this often pays the audit back within the first month.
What a Meta Ads audit costs
The Meta Ads audit costs €299.
€299
Compare that with how much leaves every month for overlapping audiences, worn-out creatives and poor tracking. The audit shows where to stop the leak and where to get more.
Order the Meta Ads audit for €299Not sure it is worth it? Book a free consultation and we will tell you honestly whether there is anything to fix in your account.
Who the Meta Ads audit is for
How our ad audit is different
- An independent opinion.
- Your account is judged by someone other than the person running it.
- Concrete fixes, not numbers.
- We show not just what is wrong, but exactly what to do.
- Priorities.
- You get an order to work through, so results arrive sooner.
- Practitioners.
- The audit is done by people who run ad accounts themselves every day.
- Focused on the money.
- We show where the budget is wasted and how to get more out of the same budget.
How it works
- 01
You order the audit.
When you order you also pick a time for the consultation. After the order we email you and ask for view-level access, and at the time you picked we have a short call: we confirm the access and your goals.
- 02
We analyse.
We review the structure, the tracking, the budget, the audiences and the results.
- 03
You get a PDF with a priority plan.
Clearly: what to fix first, why, and what result it brings.
- 04
A free consultation.
We go through the key points and the next steps together.
If you need all three
For the full picture you can order the website audit and both ad audits. Together they show the whole path: whether people find you, whether the ads bring the right people, and whether the site turns them into customers. We agree the price of the bundle individually.
Frequently asked questions
What is an ad audit?
It is an independent analysis of your paid advertising account showing whether the budget is used effectively, where money is wasted and what to fix.
Do I have to grant access to the account?
Yes, view-level access to the Google Ads or Meta Ads account is enough. We change nothing without your consent.
Will my current specialist find out?
We run the audit confidentially. Only you see the results.
What does it cost?
One audit costs €299. The three-audit bundle is agreed individually.
How long does it take?
Usually a few working days from the moment we get access.
Will I be able to carry it out myself?
Yes. The recommendations are clear, so you can carry them out yourself, hand them to your specialist or leave them to us.
Related services
Other audits
Find out whether your ad budget is working
Stop guessing whether the money is spent right. Order an independent audit and get a clear plan of what to fix first.
The audit is prepared by a specialist, not an automated tool. You get a clean PDF with a prioritised fix plan, and we go through the findings together in the consultation.